In the Grand Strand's 2025 housing market, condo sales in resort-heavy areas like Myrtle Beach declined 3.1% year-over-year to 4,924 units while inventory rose 5.5% to 2,881 active listings, according to Coastal Carolinas Association of REALTORS data (Jan 2026). This shift toward balance challenges sellers who price aggressively assuming persistent seller's market dynamics. Strategic pricing aligned with local buyer behavior proves essential for timely sales.​

 

Seller’s Market Pricing Fails

A seller's market typically features low inventory, high demand, and quick sales above asking price. However, in Myrtle Beach resort neighborhoods, 2025 condo median prices fell 3.7% to $238,825 despite single-family gains of 1.4% to $365,000. Overpricing ignores rising supply and price-sensitive vacation buyers, leading to longer days on market—condos averaged 132 days versus 123 for single-family. Sellers achieve 96.1% of list price regionally, signaling negotiation power shifts to buyers.​

Current data shows condo inventory at 7.0 months supply, well above the 3-6 month balance threshold, per Housing Supply Overview Dec 2025. Myrtle Beach holds 73.3% condo market share with 7.1 days on market and 4,307 homes for sale. Aggressive pricing fails as buyers compare abundant options, often opting for value over urgency.

 

Resort Neighborhood Dynamics

Resort areas like Myrtle Beach, North Myrtle Beach (55.4% condo share), and Surfside Beach (37.9%) feature high condo concentrations with seasonal demand. Median prices dropped: Myrtle Beach -5.3% to $260,000, Surfside Beach -8.7% to $315,000, North Myrtle Beach -0.5% to $407,950 (Jan 2026 data). Buyers prioritize amenities, ocean proximity, and rental potential, but rising HOA fees and insurance costs deter overpriced listings.​

Showings data for Dec 2025 reveals Myrtle Beach at 1.5 showings per listing (4,147 total), Surfside Beach 1.7, North Myrtle Beach 1.3—below top areas like Murrells Inlet (1.9). Balanced conditions mean low buyer interest for premium-priced properties. National trends reinforce this: NAR notes rising inventory reduces urgency, emphasizing strategic pricing (Q4 2025).

 

Rising Inventory Impact

Condo listings climbed 5.5% to 2,881 by year-end 2025, with months supply at 7.0—buyer's territory. In contrast, single-family dipped 0.4% to 3,416 listings at 3.7 months. Resort condos face higher supply from investor rotations and new builds, per CCAR reports.

Price ranges show weakness: 250k-350k sales down 3.6% to 4,799; higher tiers slower at 142 days on market. Sellers pricing at seller's market peaks (e.g., ignoring 3.7% condo decline) see reduced showings per listing and more reductions—9% never cut price, 25% once. Link: Explore Carolina Forest communities.

 

Buyer Behavior Shifts

Buyers in resort zones seek investment viability amid 6% mortgage rates forecast for 2026. NAR 2025 Profile indicates 26% all-cash buyers, favoring negotiable prices; repeat buyers (79%) median age 62 prioritize value. Finding right property hardest (56%), with 10-week searches.

Seasonal off-peak showings drop, as Dec 2025 data shows Myrtle Beach 1.5 vs. peak 11+. Overpricing misses cash-ready investors comparing comps. Link: Myrtle Beach market insights.​

 

Pricing Strategy Essentials

Competitive pricing targets 97-99% list-to-sale in balanced markets. Use CCAR comps, recent sales (e.g., condo 96.1% received), and adjust for amenities. Professional appraisals aid 41% FSBOs, but agents excel in marketing (85% list on MLS).

In Horry County (8.6 showings/listing), avoid 10%+ premiums. Data-driven CMA outperforms optimism. Link: Contact for pricing guidance.​

 

Lessons from 2025 Data

2025 condo declines (-3.1% sales, -3.7% price) amid 5.5% inventory rise underscore adaptation. Resort sellers succeeded via realistic pricing, capturing 97.3% single-family average. National stabilization (NAR Q4 2025) favors flexibility.

Grand Strand condo months supply hit 7.0; expect continued buyer leverage. Prioritize comps over market labels.​

Carolina Crafted Homes stays current on Myrtle Beach market trends and can answer questions about seller’s market pricing fails in resort neighborhoods. Reach out anytime for guidance—no pressure, just straightforward expertise.

 

FAQs

Why do condo prices drop in Myrtle Beach resorts despite demand?
Condo sales fell 3.1% to 4,924 in 2025 with inventory up 5.5% to 2,881, creating 7.0 months supply—buyer's market conditions. Myrtle Beach (73.3% share) saw medians decline 5.3% to $260,000 as buyers negotiate amid options. Strategic pricing aligns with 96.1% list received.

How does inventory affect resort neighborhood sales?
Higher supply (condos +5.5%) lengthens days on market to 132 vs. single-family 123. Areas like Surfside Beach (-8.7% price) show overpricing risks stagnation. CCAR notes balanced shift demands comp-based pricing (Jan 2026).​

What’s the best pricing strategy for Grand Strand condos?
Target recent comps for 97% list recovery; Myrtle Beach showings at 1.5/listing favor value. Avoid peaks ignoring 3.7% decline. NAR stresses competitive pricing in rising inventory (Q4 2025).

Are Myrtle Beach resorts still a seller’s market?
No—condo months supply 7.0 exceeds balance; sales down, prices soft. Single-family tighter at 3.7 months, but resorts condo-heavy. Data shows buyer leverage.

How do HOA fees impact resort pricing?
Rising fees deter in high-supply; buyers factor into offers amid softening medians (-3.7%). Competitive pricing offsets via strong comps.​

What 2026 trends for resort sellers?
Forecast 6% rates, modest gains, but condo balance persists. Price realistically for quick sales; inventory builds continue.